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Why Employee Advocacy Should Be a Priority for Your Brand in 2015
What is employee advocacy? Employee advocacy is the programmatic approach to activating non-marketing employees as messengers (or advocates) of the brand. As a marketers, this means finding a way to...
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The Five Pillars of Social Business
Bernie Borges is the founder and CEO of the digital agency Find and Convert. Having helped hundreds of small and medium-sized businesses growth their social business model and impact bottom-line, he’s...
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What Loot Crate Teaches Us about Using Customer Communities to Fuel Rapid Growth
What if the strength of your customer community propelled your business’ actual growth? The story of Loot Crate—a monthly subscription box startup—and its relationship to the “geek and gamer”...
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The 3 Critical Steps to Launch a Social Advocacy Program
In the first part of the series we discussed why employee advocacy is a must for companies large or small. While best practices for implementation and the optimal ways to scale employee advocacy are...
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The Most Overlooked Social Media Marketing Tactic
This post came from a Tweet that generated buzz during a presentation by Michael Leis, Senior Vice President of Social Strategy for Digitas Health LifeBrands, at the Social Media Strategies Summit...
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How to Measure the Impact of Your Employee Advocacy Program
Getting executive buy-in for social media advocacy programs can be a challenge because, generally, the champions of the program can’t articulate how the program will be measured to accurately show...
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This Award-winning Marketer Wants to Teach You About Content Strategy
Who is Andy? Andy Crestodina is a co-founder of Orbit Media, a 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy advice to over 1,000 businesses. He has...
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3 Ways Businesses Can Use Social Media to Boost On-Site Content Engagement
As social media becomes more relevant in the business world, it creates an enormous opportunity for businesses to capitalize on content marketing strategy. While on-site content strategies have...
View ArticleHow to Create Goals in Google Analytics [Video]
One of the more popular topics I cover when speaking at the Social Media Strategies Summit events is Google Analytics—and it makes sense. While Google Analytics is the most well-known and widely-used...
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How the Art and Science of Recruiting is a Marketing Campaign
Recruiting the right talent is a critical task. For large brands, posting a career opportunity can return a virtual tsunami of candidates. Whether or not a particular candidate’s qualifications meet...
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The 5th Element of Native Advertising
Native advertising has many supporters and possibly just as many detractors. The key to producing native advertising content that delivers a good experience for both the consumer of the content and...
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How To Determine The Most Meaningful Content Marketing Metrics For Your Campaign
There is no such thing as a one-size fits all approach to measuring your content marketing efforts. Trying to apply the same three to five metrics per each campaign will result in a disjointed attempt...
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5 Brands Winning on Social Media – And What You can Learn From Them
Social media is a tough place to be. Not only are the number of platforms growing by the day, the rules each one plays by keep changing every other day too. However, despite the challenges it throws...
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Cart Horses to Dash Buttons: Key Innovations That Changed the Face of...
This is a photo of the Old City Market Square in Los Angeles, dated circa 1900. Source Look at the unorganized haphazardly parked horse carts. Imagine the sounds of traders shouting their lungs out to...
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How Virtual Reality is Revolutionizing Marketing
On the surface, the hype that tends to surround virtual reality (VR) seems centered around video games. In 2012, a Kickstarter fund for the Oculus Rift met its $250,000 goal in less than 24 hours –...
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How to Untangle Social Media and Customer Service
More and more companies are using social media for customer service. Undoubtedly it has a lot of perks for customers, what with increased transparency and quick turnaround time. But it has a lot of...
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10 Top Employee Advocacy Tools to Increase Brand Reach And ROI
Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer (Edelman). If that stat didn’t drive the importance of employee advocacy home for you, how about...
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Top 5 most Popular SMSS Talks On Content You Need To Listen To
http://socialmediastrategiessummit.com/assets/client_files/files/Vegas2016/SMSSLV2016_FEB10_TRACKA_200_MELANIEDIEZEL.mp3 Not surprisingly, one of the most popular topics that dominated the talks...
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9 Expert Tips To Make The Most Out Of Your Conference Networking
You’ve arrived. There you are, attending a conference and looking to network with some peers and professionals. You don’t know anyone. Where do you start? Making the most out of a room can be the...
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21 Free, Easy-To-Use Design Tools And Resources For Marketers
Is it just me, or is picking out the art to accompany a blog or social media post sometimes more difficult than the writing itself? Everyone, including me, skims over big chunks of text. Half the...
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